The challenges brought by the pandemic have led universities to embrace hybrid college recruitment, which prioritizes everyone’s safety while ensuring a smooth and convenient recruitment process. However, it can be hard to recruit students remotely — if you want to increase college enrollment, you’ll need quite a few technological cards up your sleeve.
Luckily enough, we’re here to put our cards on the table so you can equip your recruitment efforts as you see fit. Below, we’ll share the top five must-have digital resources in the age of hybrid college recruitment and dig into how these can help you welcome more students to campus next semester.
To gain a competitive advantage over other colleges and universities, you’ll need interactive campus maps. Whether prospective students can’t visit a campus because of time, money, or safety concerns, you can still engage with them. Reliable interactive campus maps like the one we offer at StudentBridge allow interested students to explore your campus virtually and get a feel for what their student life would be like if they enrolled in your college or university.
From embedded videos and 360-degree photos to comprehensive descriptions, you’ll have the necessary tools to showcase the strengths and beauty of your campus so prospective students can properly envision themselves there. As a result, more incoming college students will be excited to enroll in your institution.
These interactive maps also allow you to share your college’s unique and compelling story. For instance, if you’re known for your STEM programs, you can utilize your interactive map to highlight labs and other spaces where students conduct research, experiments, and more.
Regardless of your school’s story, these interactive maps will allow prospective students to envision their lives on your grounds; the more compelling and immersive this daydream is for them, the more likely you’ll receive an application.
Among students, 81% consider campus visits to be an essential factor in their search for colleges. However, prospective students might not be able to visit campuses in person due to conflicts in schedule, overbooking, and other constraints. This is where self-guided tours come in. At StudentBridge, we have a VisiTOUR app specially designed to highlight your campus remotely.
VisiTOUR is a web-based app, so prospective students and families won’t have to download it. Instead, they can use the app right from their browsers. With 360-degree images, clear audio, and detailed text highlighting each campus location, potential students will have an immersive experience that will let them appreciate your campus and inspire them to become one of your students.
Virtual event platforms are among the must-have digital resources in the age of hybrid college recruitment. Expand past the limitations of traditional in-person events by giving prospective students and their families the best possible virtual experience. Whether creating impactful video vignettes or embedding other important and eye-catching content, StudentBridge has the virtual event solutions you need to increase student attendance and boost enrollment. Plus, with a distraction-free virtual event space, you can continue engaging with your students online and schedule the necessary follow-ups.
Another digital resource that you’ll need when competing with other colleges and universities is a social engagement platform. At StudentBridge, we offer CampusBubble, wherein you can interact with students and let them connect with one another via private or public chat groups.
Regardless of their location, this allows students to stay updated with campus events and announcements and receive real-time responses in their respective groups. You can manage these bubbles or groups and allow students to browse various groups and ask permission to join those that interest them.
More incoming college students are using virtual campus visits as one of the major factors for their application decisions. Given that they can visit different schools online, you need to make a great first impression. StudentBridge’s immersive Video Viewbook allows you to showcase the best of your institution. With beautiful video storytelling of your university, you can establish an emotional connection with your potential students and provide them with a complete perspective of your school. This will allow you to gain their trust and confidence in your college, increasing the odds of them sending you an application.
To increase enrollment rates in the age of hybrid college recruitment, you’ll need digital resources like interactive campus maps, self-guided tours, virtual event platforms, social engagement platforms, and video viewbooks. Fortunately. StudentBridge offers all of the above with apps that strengthen marketing, communication, and relationships with your prospective students.
At StudentBridge, we have been helping educational institutions achieve their enrollment goals through customized solutions for years. Check out our webinars to learn about our insider tips for converting more potential students.
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