Digital Recruitment Strategies To Improve Diversity, Equity, and Inclusion on Campus

Lauren Cunningham |Nov 21, 2022

It’s no secret that the higher education landscape is changing. With more and more students seeking opportunities to attend college, institutions are looking for innovative ways to attract and enroll a diverse group of students. With the rise of social media and online applications, colleges and universities are struggling to keep up with the demand for a more personalized experience that attracts a diverse group of applicants. One way to do this is by using digital recruitment strategies. This blog post will discuss different ways to use digital recruitment strategies to improve diversity, equity, and inclusion on campus.

1. Use Social Media Platforms to Your Advantage

Social media is one of the most powerful tools you have at your disposal when recruiting students. Use hashtags, post relevant content, and engage with potential students who express interest in your school. This is a great way to connect with students from underrepresented groups and get them excited about your campus.

In addition, be sure to post content highlighting the features of your campus and student life that make it an inclusive environment. This will help attract students looking for a school where they feel like they belong.

StudentBridge is excited to offer a new social media tool to help you with your recruitment efforts. Our student social engagement platform, CampusBubble, will help you connect with potential students and create a personalized experience that will make your campus stand out. Learn how Georgia Southern University relied on StudentBridge to help do the same.

With this platform, universities can easily post content, monitor comments, and track which posts resonate the most with students.

planning marketing strategies

2. Use Technology To Create a Personalized Experience

With so many students applying to colleges and universities, it’s important to find ways to stand out from the crowd. One way to do this is by using technology to create a personalized experience for each student.

StudentBridge’s VisiTOUR enables prospective students to get an up-close and personalized look at your campus when tours aren’t available or are overbooked. With the app, they can explore important buildings and landmarks at their own pace, learning about your school in a way that is convenient and flexible for them.

In addition, the app provides an efficient way for you to showcase your campus to a large number of prospective students without overburdening your tour guides. As a result, StudentBridge’s VisiTOUR is an essential tool for any school looking to attract the best and brightest students.

Transylvania University was able to maximize this tool by incorporating it into their visit days. As a result, they saw a significant increase in applications and diversity among their incoming class.

3. Make Use of Data

Data is one of your most powerful assets when it comes to recruitment. By understanding the data behind student behavior, you can make more informed decisions about your recruitment strategy. This will help you attract the right students and create a personalized experience that meets their needs.

StudentBridge’s Tech Platform is designed to help you make the most of your data. With our platform, you can easily collect and analyze data to understand which students are interested in your school and what they want in a college experience. This information is essential for any school that wants to create a recruitment strategy that attracts a diverse group of applicants.

Southwestern Law School was able to use this Tech Platform alongside StudentBridge’s Video Viewbook, which allowed them to track which students were watching their videos and how long they watched for. This information was essential in helping them create a more targeted recruitment strategy that resulted in a more diverse incoming class.

students studying

Improving Diversity, Equity, and Inclusion on Your Campus with StudentBridge

When it comes to recruiting students, universities must do everything they can to stand out from the competition. With so many schools to choose from, finding ways to attract the right students is important. Using digital recruitment strategies, you can create a personalized experience that will make your school stand out. With StudentBridge, you have everything you need to recruit the right students for your campus. We invite you to tune into this webinar to learn more about StudentBridge’s efforts to help institutions attract a more diverse student population.

Contact us today if you are interested in learning more about how StudentBridge can help you with your recruitment efforts. We would be happy to discuss our products and services in more detail and answer any questions you may have. You can also schedule a demo with us to see our products in action.