Engaging Alumni With Virtual Campus Tours

Lauren Cunningham |Sep 22, 2022

Maintaining relationships with alumni is important for any college or university since they are potential donors and advocates for your institution. Engaging alumni can be difficult, but virtual campus tours can be a great way to connect with them.

Virtual campus tours allow alumni to see what has changed on campus since they were students. They can also learn about new programs and initiatives that your institution is working on. Engaging alumni in this way can help to keep them connected to your institution and its mission.

Through virtual campus tours, alumni can also be allowed to connect with current students. This can help to create a sense of community and connection between your institution and its alumni.

Why Alumni Engagement Is Important

Alumni engagement is vital for many reasons. Let’s take a look at some of the most important.

Connection to Students

Alumni engagement allows alumni to connect with current students. This connection can be beneficial for both parties since alumni can mentor students and help them navigate their way through college. In turn, students can provide alumni with a fresh perspective on the school.

Improved Reputation

An engaged alumni base can also help improve a school’s reputation. When alumni are passionate about their alma mater, they are more likely to talk about it in a positive light. This can attract new students and make the school more attractive to potential donors.

Increased Enrollment

Perhaps one of the most essential benefits of alumni engagement is that it can lead to increased enrollment. When alumni are engaged with the school, they are more likely to encourage others to enroll. This word-of-mouth marketing is invaluable for any college or university.

students walking to class

Ways To Engage Alumni in Virtual Tours

There are many ways to engage alumni, but one of the most effective is through virtual campus tours. Virtual campus tours allow alumni to see firsthand what the school offers and how it has changed since they were students. They also allow alumni to connect with current students and faculty members.

Here are some tips for engaging alumni with virtual campus tours:

With these things in mind, you can create an engaging and effective virtual campus tour that will help increase alumni engagement and your school’s visibility and enrollment.

Strategies for Engaging Alumni With Virtual Campus Tours

The COVID-19 pandemic has forced colleges and universities to get creative with their engagement efforts. Many campuses now offer virtual campus tours to connect prospective students and their families. While these virtual tours can be a great way to reach out to new audiences, they can also be used to engage alumni.

Here are a few strategies for using virtual campus tours to engage alumni.

Use Social Media To Promote the Tour

Promote the virtual campus tour on your school’s social media channels. This will help raise awareness of the tour and make it easy for alumni to share with their networks. Use relevant hashtags and tagging opportunities to reach the widest audience possible.

Offer a Discount for Alumni

Giving alumni a discount on the virtual tour is a great way to show your appreciation for their support. Alumni are more likely to take the tour if they feel they are getting a good value for their money.

Highlight Alumni-Specific Content

Make sure to highlight any alumni-specific content on the virtual tour. This could include special events, discounts, or opportunities to connect with other alumni. This will help make the tour more relevant and engaging for them.

Make It Easy to Share

Make it easy for alumni to share the virtual tour with their networks. Include share buttons on the tour page and promote sharing on social media. The more people who see the tour, the more likely alumni will take it.

With the help of virtual campus tours and incorporating them with other strategies, you can effectively engage alumni and promote your school. These tours provide an immersive experience that can help connect alumni to your campus and foster a sense of pride and loyalty.

a college campus

Drive Enrollment With Engaging Virtual Campus Tours

At StudentBridge, we understand how important it is to engage alumni. That’s why we offer virtual campus tours designed to increase engagement and drive enrollment. Our interactive and engaging tours are perfect for attracting prospective students and their families. Because they’re easy to share, they’re also a great way to reach out to alumni.

Every student is different, and each has a unique set of priorities and interests. That’s why we offer various virtual campus tour options, all of which can be customized to fit the needs of your school. From self-guided tours to group tours led by current students, we have something for everyone.

Our services include:


Join us for a webinar on The New Normal: Why Virtual is Here to Stay. This webinar will tackle why virtual visits are not just a stopgap solution but an integral part of any enrollment strategy moving forward, especially in light of the pandemic.

Case Study: Southwestern Law School

When Southwestern Law School decided it was time for a new website, they knew they needed a partner that could not only deliver a beautiful and functional site, but one that would also be able to engage their audience and drive conversions. After an extensive review process, they chose to partner with StudentBridge.

The StudentBridge team brings a wealth of experience in designing and developing visually stunning and easy-to-navigate websites. In addition, their focus on delivering an engaging online experience was a key factor in the decision to partner with them. Since launching the new site, Southwestern Law School has significantly increased traffic and conversions. The team at StudentBridge is proud to have played a role in helping Southwestern Law reach its goals.

Contact Us Today!

Contact us today if you’re interested in learning more about how StudentBridge can help you drive enrollment. We’ll be happy to answer any questions and discuss how we can help you achieve your goals.


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