How to Personalize Your College Recruitment Marketing Resources to Increase Enrollment

Lauren Cunningham |Nov 21, 2022

As someone who works in college recruitment, you know it takes more than just having a great product to sell. You have to market your college effectively to attract students, and with so many colleges out there vying for their attention, you need to find ways to make your marketing stand out.

One way to do this is by personalizing your marketing resources. By tailoring your message and materials to specific audiences, you can increase the likelihood of piquing their interest in your school. Here are some ways to personalize your college recruitment marketing resources to increase enrollment:

1. Understand Your Audience

Every student is different, and what works for one might not work for another. That’s why it’s essential to take the time to understand your target audience. What do they want and need? What demographics do they fall under? What are their goals and their pain points? Once you have a good understanding of who you’re talking to, you can create content that speaks directly to them on a personal level. This could be anything from targeted emails and social media posts to customized campus visit experiences. By making an effort to connect with your audience on a deeper level, you’ll be much more likely to attract their attention.

students in class

2. Create Relevant and Interesting Content

Once you know who your audience is, you can start creating content that’s relevant and interesting to them. Always remember that college recruitment marketing is evolving, and you need to change your tactics as the times change. What worked last year might not work this year, so keep your finger on the pulse of what’s popular and use that to your advantage.

Personalization creates a unique experience for each individual — both the students and their parents — that goes beyond what’s on the college website. This allows you to show that you understand their unique needs and wants and are invested in helping them reach their goals.

3. Make Use of Modern Technology With a Personal Touch

With modern marketing, the possibilities are endless. Get creative with your materials and find new and innovative ways to reach your target audience. Boring, generic content is a surefire way to lose students’ attention; instead, use student data to create personalized messages and experiences and combine them with new, exciting technologies. Here at StudentBridge, we provide technological solutions to integrate your data in dynamic and customized communications. Here are a few solutions designed to help you personalize your college recruitment marketing and enrollment:

We’ve seen firsthand how powerful these solutions can be in the college recruitment process. Augsburg University in Minneapolis, MN, for example, saw a significant increase in applications after implementing our interactive campus map solution. Because of the pandemic, prospective students and their families used this as a way to get a feel for the campus without being there. By immersing themselves in the daydream of life on campus digitally, students became much more interested in Augsburg University.

4. Showcase Your Accomplishments and Achievements

When students see that your college has a history of success, they’re more likely to believe that your school can help them achieve their own goals. Highlighting specific achievements can give them a better sense of what your school has to offer and how it can benefit them personally. This will also show your target audience that you’re not just another college, but an institution with a proven track record.

To personalize this, review the demographic data you have on your target audience and emphasize achievements that will compel them the most. For example, you can emphasize your school’s achievements in STEM to incoming engineering students and your school’s award-winning farm to potential agriculture students.

recruiting station on campus

5. Evaluate and Adjust as Needed

Finally, don’t forget to evaluate the results of your efforts and make adjustments as needed. If something isn’t working, don’t be afraid to try something new. The goal is to find what works best for your university and your target audience to maximize your efforts and achieve your

Increasing enrollment is a top priority for higher education institutions, which is why tailoring your recruitment marketing resources to your target students is essential.

Contact us at StudentBridge today to request a demo and see how we can help you increase your enrollment.

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