The effects of the pandemic on college enrollment are still being felt today, with applications continuing to drop dramatically. In fact, National Student Clearinghouse Research Center data shows that in 2021, enrollment in both community colleges and other postsecondary institutions fell by 11.3% and 4.2%, respectively. Due to this decline, there is more pressure on marketers in the higher education sector.
Many universities and colleges are rethinking and enhancing their digital marketing techniques in an effort to rekindle student enthusiasm for their degree programs and courses. Let's take a look at some college enrollment marketing strategies.
You can't afford to ignore the power of video in your college enrollment marketing efforts to bring in new students. Wyzowl found that 68% of people would rather watch a brief video than read text while researching a product or service. For this reason, it's no surprise that 86% of universities and colleges already have a YouTube channel, as reported by Dartmouth University. One way to showcase your college or university is through a video ViewBook tour. With a virtual tour, prospective enrollees can appreciate the beauty of your campus.
There are two main advantages that video content can offer for independent educational institutions:
It is crucial for colleges and universities to use social media to reach out to potential students. Emarsys estimates that over 3.1 billion people are using social media. This number represents roughly 42% of the global population. According to eMarketer's latest study, social media platforms like Instagram, TikTok, and Facebook are the most popular among U.S. teenagers. Some educational institutions even have a dedicated social media platform through CampusBubble where students can connect and engage over shared interests.
Here are a few ways you can boost enrollment with social media marketing.
The overall presentation of a website is also crucial to the success of any institution. After all, customers researching a company are likely to check out the firm's website to learn more about what the company does and how it may help them. The same goes for colleges and universities. Creating a positive first impression with prospective students requires a well-designed website that conveys relevant information. You can achieve this by following some of these tips:
Campus tours, visit days, and other admissions events that serve as the backbone of college marketing strategies are being discontinued at universities worldwide. The good news is that you don't have to start from scratch to start interacting with prospective students again. Using virtual event technologies to their full potential can tremendously affect current institutional goals and pave the road for more effective communication with prospective enrollees.
Institutions can attract potential students from all around the world by hosting and promoting webinars. Webinars allow for two-way dialogues between potential students and the academics from your prestigious institution.
Colleges and universities can benefit significantly from blogs because they are an integral part of many SEO and content marketing strategies. The entries on popular blogs often attract hundreds of thousands, if not millions, of visitors. Those who maintain a blog see an average increase of 88% in leads per month compared to companies that don't, and the same is true of universities that don't blog consistently.
In addition, higher education institutions can boost their reputation and foster student relationships through blog posts. To attract a wider audience, institutions of higher learning can use blog entries in a variety of ways, such as:
Marketers in the higher education sector confront constant hurdles, not the least of which is finding strategies to boost student enrollment. If implemented effectively, these college enrollment marketing techniques will set your institution apart from the competition and help you connect with current and prospective students in a more profound way. For virtual solutions that could help boost student enrollment, contact StudentBridge today!