From the oldest Millennials out in the workforce to the youngest members of Generation Z still in grade school, it’s hard to keep today’s young generations all straight. Even harder is figuring out their preferences and marketing to them. Luckily, there is one tool that has had an increasing impact on each generation since the mid-1800s: video. While it started out as simply motion pictures, today it has evolved into the primary delivery medium for information, entertainment, and instructions. Of course traditional recruiting methods, like direct mail campaigns and printed viewbooks, are still important to the recruitment process. But, adding video to your strategy may be the perfect solution for recruiting today’s Video Generation, and here are three reasons why:
Video can be a valuable asset to any college or university recruiting strategy for many reasons. It can seem like an overwhelming project to start, but once you begin to build your video library it will become an invaluable asset for your entire institution.
To learn more about incorporating video into your recruitment strategy, register here for our webinar on December 9th, 2015. StudentBridge Marketing Manager, James Douglas, will be discussing some different tips and tricks for incorporating video.