Wayne State College was seeking to improve their enrollment recruiting operations and tell their authentic story from a student’s perspective. Though they were using several mediums to expand their marketing efforts, including print, digital, television and radio, the Wayne State team needed a solution that would ensure their promotional efforts could be centralized and measurable.
StudentBridge created a Video Viewbook and an Interactive Campus Map so Wayne State could direct all prospective students to a central location from of their marketing promotions. By directing traffic to their StudentBridge site first rather than their .edu site, Wayne State is able to provide an immediate look into campus life through their immersive digital experiences.
“A very pleasant surprise was to see the amount of traffic we actually got and the amount of feedback we received about the videos. People were really grateful to see that they were handled and produced to be so warm, and I think that’s a real credit to StudentBridge and to the folks they sent out here to shoot the videos who took the time to understand what we were trying to do and what we were trying to say.”