Effective date: June 18, 2018
Cookies and Related Technologies
1) Session Cookies The Services use “session cookies”, which improve the user experience by storing certain information from a user’s current visit on the user’s device, such as login information. These enable StudentBridge to remember a user’s login session so the user can move easily within the Website or the Services. Without these cookies, StudentBridge would not be able to provide the Services to Client, its Authorized Users, and Authorized Visitors. These session cookies have limited functionalities and expirations, and Client and its Authorized Users will be required to re-enter its StudentBridge login information after a certain period of time has elapsed to protect Client against others accidentally accessing its account contents and related Personal Information.
2) Performance and Remarketing Cookies Partners who help us serve advertising on and off the Website and analytics companies may also put cookies on a user’s device. StudentBridge may from time to time use third-party vendors to help deliver ads for relevant StudentBridge products and services to a user when a user visits certain pages on the StudentBridge Website and then visit certain third-party sites.
i) Google Analytics StudentBridge uses a specific cookie in order to facilitate the use of Google Universal Analytics for Clients logged-in to their Account (“Logged-In User). For a Logged-In User, StudentBridge may use the StudentBridge user ID in combination with Google Universal Analytics and Google Analytics to track and analyze the pages of the Services visited. StudentBridge does this only to better understand how Client uses the Services and the Website, with a view to offering improvements for all StudentBridge Users; and to tailor StudentBridge’s business and marketing activities accordingly, both generally and specifically to StudentBridge customers. Google Analytics cookies do not provide StudentBridge with any Personal Information. Users may opt-out of this feature by installing the Google Analytics Opt-out Browser Add-on.
ii) Google Display Advertising Additionally, StudentBridge uses Google Analytics code that allows for certain forms of display advertising and other advanced features. Subject to change, the Google Display Advertising features StudentBridge currently uses are Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features are used to advertise online; to allow third-party vendors, including Google, to show advertising across the Internet; to allow StudentBridge and third-party vendors, including Google, to use first-party cookies (such as the Google Analytics cookie) and third-party cookies together to inform, optimize, and serve ads based on a user’s past visits to the Website and to report how ad impressions, uses of ad services, and interactions with these ad impressions and ad services are related to visits to the Website. Data from Google's interest-based advertising or third-party audience data (such as age, gender, and interests) is also combined with Google Analytics to better understand the needs of StudentBridge users and to improve the Services. A user may opt out of such display advertising at any time by visiting the user’s Google Ads Settings page or by installing and running the Google Analytics Opt-out Browser Add-on.
StudentBridge uses other third-party performance and remarketing cookies, and further information on those third-party cookies can be obtained by contacting StudentBridge at the email address below. StudentBridge may also use related technologies including web beacons, bugs, pixels, and software tokens in order to facilitate a user’s use of the Services. Most notably, the Services use software tokens (stored securely on StudentBridge-controlled servers) in order to facilitate the logging in to and the functioning of the Services. Most computer and some mobile web browsers automatically accept cookies; a user can change its browser to prevent automatic acceptance or to notify the user each time a cookie is set. The Network Advertising Initiative has also developed a tool that may help users understand which third parties have currently enabled cookies for their browsers and opt-out of those cookies. More information can be found at http://www.networkadvertising.org/managing/opt_out.asp. Please note however that, by blocking or deleting cookies, a user may not be able to take full advantage of the Website and/or Services. If a user does not want to receive tracking pixels, the user will need to disable HTML images in its email client, and that may affect the user’s ability to view images in other emails that it receives.