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IdentiFlyer™

Boost the effectiveness of your direct mail campaigns by targeting qualified leads and measuring repeat visitation and conversion.

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Identify

Place code on your .EDU site to match web visitors against a physical address database.

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Target

Within 24 hours, a postcard is sent by first class mail to the web visitor with a QR code linking to your virtual experience.

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Measure

Track repeat visitors and conversion rates to generate qualified leads and determine demonstrated interest.

Industry Exclusive

An industry-exclusive service only available from StudentBridge

Our IdentiFlyer direct mail retargeting solution places your school in the hands of qualified prospects in a timely manner to drive further engagement and conversion on your StudentBridge virtual experience.

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How it Works

  • Step 1: Place a small snippet of code on the enrollment and admissions pages of our website including Admissions, Deadlines, Financial Aid, Student Life, Apply, etc.
  • Step 2: Our proprietary service will try to match those visitors against a physical address database – about a 50% match rate.
  • Step 3: Within 24 hours, we’ll send out a 6x9, two-sided color postcard by first class mail.
  • Step 4: You can use up to three different designs and messages including images, copy and a QR code that drives them directly to your StudentBridge site.
  • Step 5: You can track these returning visitors and get them to identify themselves through our NameCapture feature.

What’s Included?

Set-up includes:

  • Code for .EDU site pages
  • Matching and Address Identification
  • Audience Modeling
  • Mailing Lists
  • Address Hygiene
  • Merge/Purge

Send-out includes:

  • Design of a full-color, two-sided postcard – 6” x 9” or 4.25” x 6”
  • Up to three different postcard designs/messages
  • Digital Proof
  • Printing
  • First Class Postage
  • Sent within 1 business day, 5 days a week
  • Custom Landing Page
  • Reporting

Targeted direct mail is more efficient. Get on the kitchen table.

Generate qualified traffic to your StudentBridge solution.

Identify and re-engage stealth visitors.

Track the ROI
Expected return visits of 7-11%

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To find out more, schedule a meeting by completing the form below.

Schedule a Meeting