STUDENTBRIDGE INTRODUCES IDENTIFLYER TO BOOST DIRECT MAIL EFFECTIVENESS
Exclusive Digital Retargeting Service Leverages NaviStone's Technology
ATLANTA, GA, August, 2021 -- StudentBridge continues to create innovative, digital marketing services for higher ed partners with the launch of IdentiFlyer™. This industry-exclusive service leverages NaviStone’s proven direct mail remarketing technology to empower schools, for the first time ever, to send targeted direct mail to unknown web visitors, convert them into identified leads and measure the results.
Direct mail has traditionally been a central part of the college admissions process, but it has been “send and hope” in nature. IdentiFlyer increases the efficiency by sending targeted direct mail messages to qualified leads who have visited the school’s website, demonstrating initial interest, and then reporting on the responses. This intelligent direct mail offering allows schools to fill the top of their funnel while precisely measuring the effectiveness of their direct mail campaigns.
“The pandemic forced higher ed institutions to rethink the recruitment process including how to fill the top of the funnel,” said Jonathan Clues, Founder and CEO of StudentBridge. “When I first heard of NaviStone a few years ago, I thought about how amazingly powerful this technology could be for our partner institutions. With the loss of traditional name buying solutions, I am confident this exclusive service will be a game changer for higher ed marketing.”
NaviStone has designed a marketing platform that protects consumer privacy while helping marketers deliver more relevant advertising. Through their patented double-blind technology, they do this by using online intent data, modeling that data through proprietary algorithms, and distributing individualized direct mail within 48 hours of the consumer’s visit to a website.
“Direct mail remarketing is a high-response solution addressing the need to re-envision recruitment for higher ed,” said Larry Kavanagh, Founder and CEO of NaviStone. “Institutions can now maximize their recruitment efforts with the digital engagement solutions of StudentBridge combined with the power of data-driven direct mail.
IdentiFlyer is now available to all StudentBridge partners featuring custom direct mail pieces and flexible pricing options.
Founded in 2015, StudentBridge’s virtual experience specialists have created award-winning digital solutions that have helped over 300 colleges and universities achieve their enrollment goals. With over 20 years of experience in rich media, StudentBridge works collaboratively with each institution to develop unique and completely customized digital solutions to engage with students and drive conversion at every stage of the recruitment funnel. StudentBridge aspires for every student to find the perfect fit and for every school to fill every seat. Learn more at www.studentbridge.com.
NaviStone combines classic direct mail with digital retargeting and provides the newest, most responsive marketing channel; web-powered direct mail. Our premise is simple, website visitors show their interests through their engagement with a website. Our patented technology then helps transform these engaged browsers into customers. For more information on NaviStone and our products visitwww.navistone.com.