Your website is the first place that most potential students come into contact with your college or university, making it one of the most important, if not the most important, elements of your overall enrollment marketing strategy. However, most homepages fail to focus on helping prospective students complete the top tasks they want to achieve on that website.
Making a poor first impression can lead to that student no longer being interested in applying to your school in favor of applying to schools that make great first impressions, are more communicative with prospective students, and are overall more popular.
In this webinar, Regional Sales Manager Drew Horne provides tips and tricks for addressing these common mistakes.
This presentation addresses the following:
- The difficulty of changing the first impression on prospective students once it has been cemented.
- The high-level bounce rate your website is bound to have when visitors cannot maneuver quickly and effectively.
- The effect of making poor impressions on prospective students seen in enrollment numbers