As a result of the decrease in incoming college students, schools are receiving fewer inquiries. Enrollment marketing teams are responding by expanding their recruiting footprint and increasing the number of prospective students they can reach. Prospective students are then bombarded with marketing materials from schools they would never attend and information that doesn't highlight what they want to know.
In this webinar, Luke Buckovich, Strategic Partnership Manager, shares a variety of tips and steps to take before expanding your recruitment footprint.
This presentation addresses:
- Schools receiving fewer inquiries due to the decrease in incoming college students.
- The difficulty of converting inquiries to applications and enrollments.
- Prospective students being bombarded with marketing materials.