Personalization: Where It Can Begin and Where It Can Go

StudentBridge Staff |Oct 13, 2022

"Personalization" for colleges means just putting names in emails, the duplicate emails they send to thousands of prospects who are all different and at different points in their journey.

Prior to raising their hands, over half of a prospect's college search is conducted online. In this timeframe, many behaviors that indicate interests, preferences, priorities, and placement in the enrollment journey are simply undetectable to colleges (or so they think!)

In this webinar, our Director of Product, Katy Ball, shares the best practices to address and avoid these mistakes. It also features members of our partner company, Olark—the easy-to-configure live chat automation geniuses who help companies engage more customers!

This presentation addresses the following:

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